Partner Pitch
Communicating the value of the partnership in your target partner’s language and resonates with your internal stakeholders.
2
GTM & Integrations
Integrating motions, commercials, collateral, support resources, and systems for partners to partner with you easily.
3
Alignment & Governance
Using KPIs to ensure your partner strategy, pitch, and integrations align with your company’s broader strategy.
4
Creating a seamless process from partner lead to close for the partner, end customer, and your team.
Onboarding & Activation
5
Enablement
Training partners on your product and keeping an open line for engagement.
6
1
Target & Strategy
Aligning your partner strategy with your GTM growth bets and GTM motions.
Continue
Overview (Video)
Checklist
Additional Resources
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Step 1: Target & Strategy
Back to Journey
Aligning your partner strategy with your GTM growth bets and GTM motions
Target and Strategy Checklist.docx
Strategy Frameworks
Segmentation Frameworks
Play to Win Partner Strategy
Prioritizing GSIs
Federal Distributors and VARs
Step 2: Partner Pitch
Communicating the value of the partnership in your target partner's language and resonates with your internal stakeholders.
Partner Pitch Checklist.docx
Partner Pitch Templates
Partner Pitch Example
Step 3: GTM & Integrations
Integrating motions, commercials, collateral, support resources, and systems for partners to partners with you easily.
GTM Integrations Checklist.docx
Partner Strategy
Aligned Comp
Partner and Program KPIs
PRM RFP Field Guide
PRM RFP Template
Partner Marketing
Step 4: Alignment & Governance
Using KPIs to ensure your partner strategy, pitch, and integrations align with your company's broader strategy.
Alignment & Governance Checklist.docx
Play to Win Framebook
QBR Templates
TaxBit Alignment
Step 5: Onboarding and Activation
Onboarding and Activation Checklist.docx
Onboarding and Activation Process
Partner Org Models
Step 6: Enablement
Enablement Checklist.docx
Enablement Models
Partner Value Mapping